An Introduction to Email
technical e-learning course
Context
This course was part of an “Intro to the Industry” series of self-guided e-learning materials. The series was created with a goal to help those new to marketing/martech grasp and apply the technical industry basics necessary to use our marketing platform.
Audience
SaaS employees in the Martech industry who are either new to the industry or need a refresher on the technical basics of email infrastructure.
Tools
Articulate Rise
Articulate Storyline
Camtasia
Figma
Impact
After the introduction of this course, I evaluated both our learners and internal stakeholders (learner-facing employees) using the Kirkpatrick Model of Evaluation. This was implemented at key points post-completion through surveys and interviews to determine the content’s level of impact with measurements such as:
Course satisfaction
Expected relevance to day to day role
Actual relevance to day to day role in our marketing product
Frequency of related questions submitted to internal stakeholders